One of the most popular types of marketing tools, email marketing has proven its ability to capture and retain leads. Other than this, it also boasts of high ROI, and it can be easily tied up with other channels of communication.
That is why email campaigns are hailed as the best marketing tool, and despite the boom in social media, it is here to stay. When used strategically, you can enjoy the perks of this digital marketing tool.
Email Marketing Practices that Yields Positive Results
In this age of hyper-connectivity, reaching out to your leads via email might seem like a straightforward thing to do. It is, in fact, simple! It is also inexpensive and easy to track with the use of email marketing software.
But the trick lies with the technique. You must be able to come up with an email that recipients will actually read and act upon. Here are five fundamental practices to get a positive reaction:
-
Foster a personal connection.
Make it warm, refer to the recipient in their name, and set the tone as if speaking to a friend. Make it easy for them to get in touch with you, which means you should steer clear of no-reply emails.
-
Make your emails easy to read.
More people are opening their emails through their mobile devices, usually during their idle time. For solid emails, it should load quickly and should be readable, viewable, and clickable in mobile phones without the recipient having to tilt their screen or to zoom in on texts.
-
Make your call-to-action (CTA) easy to act on.
Likewise, make your call-to-action button easy to locate and click. Make it strong and enticing to encourage them to click.
-
Set the email at the best frequency.
Make your emails consistent but not too overwhelmingly frequent. Equally important is the time and the day it’s sent, and it can all depend on your target demographics. Certain groups open their emails at a particular time of the day. Likewise, some groups are more receptive to frequent emails than others.
-
Make your subscribers feel special.
Impart in them a feeling of exclusivity just by being subscribed to your email listing. Give them rewards that they cannot get elsewhere. Offer special discounts, freebies, or an exclusive preview to your latest offering.
We Specialise in Lead Generation for Email Marketing
For years, EMBR has been generating leads for email marketing for various industries. Our award-winning service can help you choose the best strategy for email marketing that will get you promising results. Get in touch with our team today, and let’s raise the bar in your email marketing game!
