Telemarketing: 5 Tips for a Customer Journey

 In Business, Lead Generation

The customer journey for telemarketing describes the entirety of the interactions between your company and its customers. Having a process to ensure the efficiency of the customer journey is a rewarding endeavour. Doing so is one of the best ways of retaining customers and reaching new ones.

Mapping the customer journey is essential to ensuring its efficiency. Check out the 5 tips below.

  1. Define the target demographic.

A common mistake that many companies make is the failure to identify their target demographic. Identifying the proper targets will result in more revenue for an appropriate amount of effort. Proper identification also allows you to refine your telemarketing strategy to your customers’ wants and needs.

  1. Obtain good quality leads.

Leads contain information that your company can convert into revenue.  Naturally, high-quality leads should be preferred since these include excellent information applicable to your business.

Few companies can provide high-quality leads. That requires good data practice, which ensures that the investment made on leads can be converted to revenue. At EMBR, lead generation isn’t just something we do. It’s the only thing we do.

  1. Call in real-time (or close to).

An advantage of telemarketing is that it puts your company in direct contact with customers. There is an even more significant advantage if the calls happen in real-time. Customer concerns are addressed on-the-spot for real-time calls. It usually results in a better lead conversion rate and will definitely benefit your business.

  1. Close the sale.

A customer becomes more likely to take advantage of your goods and services when certain criteria are met. Some of these are the following:

  • Script: A good telemarketing script can draw in customers. Letting the customers know how they can benefit is a good strategy that you can use.
  • Rapport: Building good rapport gives your customers the feeling that you welcome their patronage. Leading the telemarketing call with a compliment also helps.
  • Call to action: Letting the customer know what they can do to hire your services and good is a great way to end the call.

It is essential to take note that you must always keep the customer’s well-being in mind throughout the transaction. That will ensure that your customers feel well-taken care of.

  1. Retain the customer.

The customer journey does not end when the call does. It is also necessary to ensure that the customer is looked after and kept on board. That makes them more likely to do a return transaction.

We Can Help in Mapping Out Your Customer Journey

Making your company’s customer journey pleasant is vital in converting leads to sales. EMBR can help you with this endeavour. You may contact us here if you want to learn more.


Jimmy L’Almont

About: Jimmy L’Almont Jimmy L’Almont is the Managing Director of EMBR Group, a digital marketing agency that he founded in 2015. EMBR Group specialise in digital lead generation and [...]