Best Ways to Market Refinancing and Mortgages
Customers in this customer-centric and information age have everything they need at their fingertips. They are bombarded daily with information from television, the internet, and old-school newsletters. They also expect a seamless experience in everything they need and want.
This includes banking. Refinancing is basically replacing an old loan with a new one, which should have better terms. The new loan will then pay the old one, and the customer will now be paying for the new loan. We have included the best ways to market refinancing and mortgages below.
In marketing mortgages and refinancing products and services, you must be aware of the following:
- What your competitors are doing
- Who are your target customers
- What your customers need
5 Valuable Ways to Market Refinancing and Mortgages
To effectively market your refinancing and mortgages products, here are the things that you should consider.
- Identify your target group.
First-time home buyers are different from those who wish to refinance their mortgage. It is crucial that you’re able to separate them. This way, you can send relevant and useful information to your target audience. When the information and communication are targeted, you boost your chances for a positive response.
Your communication will feel more personal when you know your target recipient. You can send personalised communications to refinancing prospects, showing them how they can save more with refinancing.
- Invest in informative and optimised content.
Value-added content can engage your target audience. Blogs are a great way of engaging your target audience. You’re not only giving them useful information, but you also build yourself and make your products known. You can position yourself as a reliable banking and financial institution, someone they can trust for their banking needs.
You can give your target customers tips on how to look for a better loan, home improvement ideas, and home maintenance checklists. They may not be ready to apply for a new loan yet. However, by making your services known, you will be at the top of their mind once they’re ready.
- Maximise email marketing benefits.
Email lists still remain as one of the most effective marketing methods. Email marketing allows you to reach a wider audience, with lesser cost and manpower. Send personalised and relevant emails to your target customers, with a strong call to action. You can provide weekly updates on loan interest rates and loan promos, with personalised content on the side.
- Take advantage of social media.
Banking may not sound like Facebook material, but you can reach a broader range of audience with social media. Some people are more comfortable making their enquiries through Facebook or Instagram. You can also engage with existing and target refinancing customers through social media.
- Review your website.
It is a fact that more and more people use their mobile phones to surf the internet. Make sure that your website is optimised for mobile devices. Update your website with relevant information and user-friendly navigation. You can optimise the design and flow of your website to generate and convert refinancing leads to customers.
Contact EMBR for your Refinancing and Mortgage leads today!
EMBR understands the importance of effective marketing and lead generation. The banking industry in Australia is competitive, and it is critical that you put your financial institution out there.
We have a dedicated team of specialised account managers who will work with your every step of the way. We will put value in your marketing strategies, and we will help you scale up your campaigns. Call us now and let us help you grow your business and customer base.
