Business

About: Jimmy L’Almont Jimmy L’Almont is the Managing Director of EMBR Group, a digital marketing agency that he founded in 2015. EMBR Group specialise in digital lead generation and [...]

The customer journey for telemarketing describes the entirety of the interactions between your company and its customers. Having a process to ensure the efficiency of the customer journey is a [...]

One of the most popular types of marketing tools, email marketing has proven its ability to capture and retain leads. Other than this, it also boasts of high ROI, and it can be easily tied up [...]

The Reserve Bank of Australia announced more interest rate cuts after it has already done so last June and July. The first of October saw another significant change in recent months, with [...]

The key to any effective business marketing strategy is its message. After all, we initiate communication with our existing and potential clients to convince them to purchase our goods and [...]

How to see more leads convert into sales Converting leads into sales can be a frustrating venture. A simple misstep in the dialog can bore your potential customer or even offend them. To maximise [...]

Just like any other industry, the field of business and retail has grown exponentially over the years. Regardless if you’re visiting banks looking for a home loan, walking around the shopping [...]

Control over personal data is one of the top priorities of customers when it comes to bank transactions and financial health. While major banks and businesses are interested in keeping the [...]

  Here at EMBR, we’re not fond of the ‘cut-n-paste’ method when it comes to lead generation marketing so we stay clear of it at all costs. We are determined to see your new client [...]

In an age of time and attention scarcity, engaging with your consumer quickly and effectively is at the upmost importance. What is it that you can offer and how can you articulate in such a way [...]